SWEEPSTAKE WINNERS BEND NEW CORNERS
WITH OFF-BEAT, GENDER FLUID FIRST DROP
SWEEPSTAKE WINNERS is a new, forward-thinking fashion initiative created by local designer Julia Ford and musician Matthew L. Paul. The couple launch their debut collection, New Corners, online on Friday 6th December with a collection of bright, chic summer suits, t-shirts, silk scarves and at accessible price points just in time for Christmas.
The boutique, Auckland-based brand pays no mind to gender, bridging the gap with non-binary silhouettes and an inclusive attitude, while drawing style inspiration and muse from their personal library of music, art and other memorabilia. The first collection takes notes from the legendary 70s New York disco scene, the early sounds of reggae and recent travels to South East Asia, applying their distinctive lens to a series of cherished icons and emblems.
“We think of this as a response to what we see as a gap in the international and local market in terms of access to quality, boutique lines at fair price points,” suggests Paul. “It’s a brand for the people, to inject a bit of sunshine and also promote a positive balance between business and profit.”
The brand pledges to donate a portion of the proceeds from each drop to a local or international community initiatives that seek to improve, replenish and protect vulnerable and endangered people and places.
The brand itself came together in a moment while the couple visited the Thai island Koh Chang, galvanized in the sound of Bob Marley’s Satisfy My Soul hymnal, “when we bend new corners / we feel like sweepstake winners”.
“It became a driving idea for us. I always loved the lyric. We want to make garments we love, in a way that feels meaningful to us and hopefully others. We get inspired by music and art that goes a little bit further than just sounding or looking good; it’s the stuff that’s powerful enough to change the way you feel. Often in an instant. That’s the driver.”
“We love the concept of embracing the chaos and change, moving forward, and for us that results in a really lively sensation; best summed up by feeling like a sweepstake winner. You can throw on one of our suits, or a silk scarf, and change the way you feel, instantaneously.”
The New Corners collection is available now at sweepstake-winners.com
Company Name: Sweepstake Winners
Contact Person: Matthew L. Paul
Phone: +62 27 403 6880
Country: New Zealand