The idea for Sweepstake Winners was borne out of a 2017 trip to Thailand, a visit that offered welcome respite from the hustle and grind of daily life at home. With splashes of red, green and yellow as far as the eye could see, the soft lilt of reggae became the soundtrack to our journey. The roots of the concept were galvanised in Bob Marley’s “Don’t Rock My Boat” – “when we bend new corners, we feel like Sweepstake Winners”. As being a beautiful set of words, the idea of bending corners and doing things differently was integral to our project. Elitism and division are contrary to what we stand for, and yet they are still very powerful forces in our world. We believe that together, we can bend new corners and contribute towards a positive change in the world. For this reason, we settled on these two words as our mark in the world.
It’s true, the world probably doesn’t need another clothing brand. So, why do it? In an era of mass consumption and fleeting sensations, we’ve chosen to pave our own road by making small, boutique runs of items that reflect our day-to-day lives and experiences. Whether that’s music, art, people and places. As part of our mission, we’re committed to donating a portion of the proceeds from our garments to organisations that seek to make a difference to the lives of the world’s most vulnerable. It’s not a new concept, and we are but one voice in the choir, but we absolutely believe that if we don’t join the conversation, we’re part of the problem.
B.M.’s music has played an important role in shaping the conversation about how we – the human race – treat ourselves and eachother. It is music that is filled with love and pain, war and peace, broaching the essential elements that make us human. From light-hearted songs like “Three Little Birds” to attitude-shifting “So Much Trouble In The World” and “Get Up Stand Up”, Bob’s the kind of artist we look up to; someone unafraid to face up to situations as they are. A man of peace, but no stranger to violence, he took no notice of other peoples’ opinions and sought only to embody his true self in perfect imperfection. It’s this kind of attitude is what inspires us as people and as a brand.
Bob Marley can almost single-handedly take credit for introducing the western world to reggae music, and he did it with inimitable style. A “rock star” like no other, he never forgot his Jamaican roots and with his music he also showed the world that powerful performance isn’t always married to glitz and glamour. He exuded trippy, Trench Town style in his outfits – taking inspiration from its community of singers, musicians and hustlers and rolling them into a style both raw and refined. That is to say, his own style. A true rulebreaker, Marley effortlessly mixed prep with hustler-hip; denim and knits, tracksuits, big belt buckles, bell-bottoms and of course, a little Adidas for good measure.