dusty rose

we've always had a love affair with almost anything velour, so it made perfect sense to send a valentine's day love letter to what was once the world's most popular tracksuit fabric.

new: bobby suits

Our signature Bobby suit arrives in fresh, lightweight bubblegum cotton. Designed and tailored to a non-binary silhouette with cross-fastening custom Sweepstake Winners™ buttons for easy sharing.

100% love

Two of our most popular styles, the Cherries Logo and Embroidered Cherries tees are now available in luxurious, bubblegum-dyed organic cotton. A salute to our favourite emblem of the care free, youthful innocence and abandon of our youth.